Social Media Manager & Influencer Relations Specialist

We’re looking for a strategic and creative rockstar for this Social Media Manager & Influencer Relations Specialist role to join our team. In this role, you will be responsible for managing our social media presence and developing strategic partnerships with influencers to drive brand awareness and increase sales. The ideal candidate will have a creative way of thinking and presenting our brand through multiple social media channels. Ultimately, the goal of the position is to scale our owned channels and ensure our social presence is aligned with our marketing strategies.


  • Develop and execute a social media strategy to increase engagement and drive traffic to our e-commerce site
  • Design social media strategies and benchmarks to achieve marketing targets
  • Create and publish engaging content across social media platforms, including Facebook, Instagram, Tiktok, Twitter, and LinkedIn
  • Manage and grow our social media community by responding to customer inquiries, comments, and feedback
  • Possess strong knowledge of the digital media landscape, and be responsible for evolving MAXPRO’s Creative social output, monitoring trends and reacting creatively in real time
  • Identify and engage with relevant influencers to build strategic partnerships that drive brand awareness and increase sales
  • Negotiate influencer agreements and manage the relationships with influencer partners to ensure successful collaborations
  • Monitor and analyze the performance of social media campaigns and influencer partnerships to continuously improve results
  • Collaborate with cross-functional teams, including marketing, product, and customer service, to ensure seamless integration of social media and influencer initiatives.
  • Stay current with industry trends and new social media platforms to identify opportunities for growth and improvement
  • This position will take assignments from Head of Marketing and will play an integral role in the support, planning, and execution of our social media channels.
  • Own the day-to-day creative for our social channels to deliver quick-turn assets, as well as planned campaigns
  • Use data and insights to inform and refine your creative process, constantly optimizing for results and report on this data monthly
  • Turn trending ideas into shippable output, and deliver on-point, effective videos, graphics and other relevant social assets that are social-first and highly consumable
  • Other cross duties will include assisting the head of marketing with various marketing campaigns, press releases, and other important tasks
  • Audit our current process and creative/editorial direction – provide feedback and recommendations
  • Experience creating UGC content. Comfortable being on-camera a plus
  • Audit our current process and creative/editorial direction – provide feedback and recommendations
  • Experience creating UGC content. Comfortable being on-camera a plus


  • Creativity, Confidence in one’s own artistic sense, and a Passion for social media and a deep understanding of the role it plays in building brand awareness and driving sales.
  • 3+ years of experience in social media management and influencer relations (or equivalent experience)
  • In-depth working knowledge of social channels and how to optimize video for each unique social network
  • Ability to analyze and interpret data to drive results
  • Proficiency in social media management tools, such as Hootsuite, Buffer, or Sprout Social
  • Experience editing and designing in Photoshop, Canva, Illustrator, Final Cut Pro
  • Experience with motion graphics/basic graphic design
  • Ability to write social copy relevant to the platform
  • Location: Metro Detroit Area or Remote Acceptable
  • Full or Part-Time position available (prefer full-time)

Salary will depend on experience, knowledge and skills-set

1- Please apply with your resume and examples of your best work showcasing your relevant experience and how it fits this role. 

2- Go to one of our social media channels and tell me what you would different @maxprodetroit (Instagram, Facebook, Youtube) & @maxprofitness on tiktok

3- Put in email subject line: "I WANT TO BE YOUR NEW SOCIAL MEDIA MANAGER" 

Email sabrina @ maxprofitness . com 


MAXPRO® is the world’s most versatile full-body portable cable fitness machine with smartphone connectivity and a motivating Coaching and Performance App. Weighing just under 10 pounds, MAXPRO can help you accomplish all of your health and wellness goals... anywhere! MAXPRO's exclusive PowerClutch system provides from 5 to 300 pounds (135kg) of adjustable concentric resistance with a simple turn of a dial in a beautiful, compact, and sleek design making it the right tool for any fitness level. Incredibly, Cardio, strength, circuit, HIIT (Tabata), and even suspension training are all possible with MAXPRO. It is the ultimate workout machine. MAXPRO is your home gym, reinvented.

From the innovative SlimLine Wall Track to the foldable flat bench, to the Jump Trainer Belt, the full MAXPRO ecosystem of products transforms your space into a complete home gym like nothing else but can be stored away to make space for life’s other activities.

Learn more: