About MAXPRO
MAXPRO isn’t traditional gym equipment.
It’s a new category of strength training — built on concentric resistance, intelligent design, and portability without compromise.
We believe strength should adapt to your life. Not demand you adapt to it.
From Detroit to over 50+ countries worldwide, we’re leading a shift toward smarter, safer, more accessible training.
This is strength training — redesigned.
Built by a Passionate Team
At MAXPRO, we’re more than engineers and athletes — we’re problem-solvers on a mission.
We came together around one belief: strength training should be accessible to everyone — not limited by space, equipment, experience, or fear of injury.
Headquartered in Detroit, with team members around the world, we’re united by a clear purpose: to redefine what strength training looks like and make high-quality resistance training available anytime, anywhere.
We are mission-driven to challenge outdated fitness norms, remove unnecessary strain and risk, and design smarter solutions that help people train consistently for life.
We’re not just building a product — we’re building a movement.
And we’re just getting started.
The Problem with Traditional Strength Training
For decades, strength equipment has been heavy, space-consuming, and hard on the body.
It demands dedicated rooms. Permanent setups. And often — unnecessary strain.
We believed strength training should be smarter.
That belief led to MAXPRO — a compact, concentric-focused resistance system designed to deliver serious power without the bulk.
Awards & Recognition
Stevie Award
Customer Service Excellence
CES Innovation Award
In Design and Engineering
Editor's Choice
Runner's World
Centropolis Award
Best Hardware Product
EY Entrepreneur
Entrepreneur of the Year
